Who Killed Creativity? How Can We Get Creativity Back?

STOP PRESS: The Creative Thinking Crisis

The Impending Creativity Crisis

Andrew Grant (CEO of Tirian International Consultancy) and Gaia Grant (MD of Tirian) , believe that we are facing an unprecedented creativity crisis – a huge threat in the light of global economic and environmental challenges. The dynamic husband and wife team, working with a leading neuroscientist Dr Jason Gallate and the Tirian executive team, recognise that without creative thinking and problem solving, breakthrough solutions cannot be found. They are on a campaign to awaken people to the creeping menace of declining creative thinking at all levels.  The team has built the campaign around “Who Killed Creativity?”, a major book, launched internationally by Wiley in (2012), fashioned around a (“creative”) CSI-style investigation of the crisis and its causes.

Andrew Grant is a sought-after leadership and team developer for multinational companies, a go-to expert on creativity for many Fortune 500 companies, with reviews in the BBC, The Wall Street Journal and The Financial Review.  Gaia Grant is the author of many books & resources, and an authority on creativity and education.  Dr. Jason Gallate is both a neuroscientist and psychologist and a leading thinker and researcher in the field of cognition and creativity.

A few talking points on the urgency of the creativity decline:

  1. 300,000 Torrance tests have shown that while IQ is on the rise, since 1990 creative thinking (CQ) has been rapidly declining;
  2. A study of 1500 CEOs has revealed that creative skill has been identified as the top skill needed for future leaders;
  3. 98 per cent of children aged 3-5 are ranked as “geniuses” of divergent thinking; by age 13-15 only 10 per cent are, and by adulthood this number has dropped to a mere 2%


The Grants’ 25 years of research in over 30 countries has been summarised into this compelling new book and engaging  accompanying workshop.


The “campaign’s” HQ on the web is http://www.whokilledcreativity.com

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